PHOTOGRAPHY AND THE LANGUAGE OF ADVERTISING
I was searching through the books in library to find books related to religious objects. I came across "Objects of Desire" and the title caught my attention.
Below are some concepts I found interesting in the book:
"ITS A LANGUAGE THAT YOU'RE TRAINED TO RECOGNISE BEFORE YOU'RE EVEN AWARE THAT YOU'VE SEEN IT."
(Image)
Image used to promote cigarettes. The pose of his hand naturally equate style and sophistication with smoking. This concept could be used to effectively and subtly promote or talk about a topic that could be more impactful with nonverbal cues.
REVOLUTIONARY FIGURES SHOULD BE HELD UP AS BEAUTIFUL HEROINES
Sanja Ivekovic (b. 1949, Zagreb, Croatia; active Zagreb)
(Images)
This concept made me think about how it can grab the attention of users and make topics that are usually unbelievable, unrelatable, or too far-fetched more relatable and persuasive.
"JUST LIKE ADS ARE PACKAGED...YOU DON'T REALLY LOOK AT THEM CRITICALLY, YOU JUST FALL INTO THEM, LIKE A NICE CUP OF HOT COFFEE."
I found this to be effective and true, as I smiled and imagined a nice cup of hot coffee while reading it, falling right into its intention.
"THE NEW YOU, THE YOU YOU WANT TO BE, AND CAN BE, THE ONE YOU WISH YOU WEREN'T, YOU DONT HAVE TO BE ANYMORE."
Martha Rosler (b. Brooklyn, New York; active New York)
This was well-articulated and it could inspire me to frame a catchline for my products.
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