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Visibility toothbrush

Design Brief-  To device a solution that would break the habit of poor dental practices and encourage better oral hygiene. 

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What if your regular brush can show you the insides of your mouth?

Abstract laddering

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Research

Interviews and survey
Books and journals 
Research papers 
Netnography
 

"I love those fancy toothbrushes but I own the regular ones"

The sale of electric brushes is much lesser compared to the normal ones. Cavities rank the highest, followed by stains on teeth and gum problems. 62.5% never thought of using other products. 32.5% don't see important of other products.

Visible places often receives extra time and care.

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Ideation
Prototype
Empathy building
A/B testing

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The most challenging part was to design a product simple enough for the user without the use of technology or complex mechanisms. 

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Brush
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