Products
Products
Products
Products
LABDHI JAIN
Food-safe Sanitiser and Cleaner
Design Brief - Design a portable product for the new normal- after covid situation- for the chosen brand- Dyson.
What if you can sanitise food? What if you never run out of soap and sanitiser?
Brand Study
Philosophy
Core values
Essence Board
Mood Board
“Experience is bad, you try and apply what’s worked in past.
Wrong suggestion is the most interesting because it sends you down a different path”
-Dyson
“It’s an honor not worrying about what people’s reaction to things is and sometimes ignoring market research is quite important”
“It's nice to do something which they hadn’t anticipated, the surprise is always nice”
Engineering from design point of view
Research
User Interviews and Survey
Market Research
Technological and Scientific
Ethnography
A/B testing
Integrated Data Thinking
When asked about UV sanitisation, people instinctively think of the harmful effects UV has on the skin. Sanitisers that contain alcohol which is considered most effective have a strong smell and can cause dryness. Mothers don't prefer using sanitisers on their babies since it's not natural.
Commercial sanitisers in long run can also increase antibiotic resistance, skin's BPA absorption, and penetration of lipophilic compounds. Natural sanitisers are costly, not easily available, or aren't proven to be effective.
"Do you know what would be great?
A food sanitiser"
Focus areas
Alcohol/non alcohol sanitisers
Sanitising vs cleaning
Food-safe sanitisers
smell and toxic chemicals
87% chose natural sanitisation over UV based and commercial ones.
Ideation
The most challenging part was to figure out and put together the mechanisms and technical parts into a compact and sleek portable design. The design of the product required working electrolysis in a non-traditional way. The materials of the product also required careful selection to support the working of the entire device.
It was a challenge to design something that has never been created.
Mist button
Mist
Clickable Surface
Battery Charging
Expandable Container
Product Journey
Value Proposition
dcd_edited.jpg)
Product Breakdown
and Journey
child-safe
Food-safe
Travel essential
